Do you know what AIDA stands for?
4 Words that increase the effectiveness of marketing your small business. Marketing strategies constantly change with the introduction of new tools and theories. My advice to stay sane is to stick the basics. The best advertising advice still comes from research done at the turn of the century. Our job today is tweaking it for […]
How Custom Quality Content Relates to Your Business Goals
Now that we’ve talked about the definition of quality content in a previous blog, let’s look at why it is important. I want to give you concrete examples of how the creation of content relates to business goals.
How to Define Quality Content
We’re always talking to clients about creating quality visual content, but how do we define and measure quality?
Consider Video’s Role for Your Company
You probably watched at least one video online in the past week, and there is a good chance it was related to your work. Yes, YouTube mania has reached far beyond the comic antics of humans or the easiest way to enjoy your favorite musicians.