Do you know what AIDA stands for?

4 Words that increase the effectiveness of marketing your small business. Marketing strategies constantly change with the introduction of new tools and theories. My advice to stay sane is to stick the basics. The best advertising advice still comes from research done at the turn of the century. Our job today is tweaking it for […]

How to Define Quality Content

We’re always talking to clients about creating quality visual content, but how do we define and measure quality?

Consider Video’s Role for Your Company

You probably watched at least one video online in the past week, and there is a good chance it was related to your work. Yes, YouTube mania has reached far beyond the comic antics of humans or the easiest way to enjoy your favorite musicians.