All of our commercial photography projects follow a similar workflow throughout them regardless if it is a simple product photo campaign, or an extensive advertising or branding campaign.

Our initial consultation will be the “Discovery Meeting.” Our focus during this meeting is to learn about your needs, your product and services, and the goals of the project. It is important that all of your team is involved to overall benefit the project and set clear expectations.

The foundation of every commercial photography project is a strong storyboard with a defined marketing agenda. Initially we will start by identifying what goals you wish to achieve. We will learn about your products or services and what makes them great. Plans will be discussed to what end platforms you will use the media for. Different digital platforms have different requirements that need to be accounted for in production. As we produce media content for television, web, and social and print, the platform helps to determine the best approach for the outline and composition of the project.

The next step in our storyboard/shot list process is to determine the goals of the project and discuss marketing goals. Is it branding images or a photo campaign to share your new product or service with your target audience? Or a fun social media campaign to drive new traffic to your website?

Our shot list is based on the storyboard and marketing goals. By outlining who your target customers are, where the photographs will be viewed, and for how long will allow our team to develop and produce visual media that will help achieves your goals. Our marketing based approach allows us to produce the best lead-generating content in Virginia Beach. Once we have identified all of your goals, we can then research your target audience to determine a concept that will be informative and capture your customer’s attention. Our commercial media are strategically designed to appeal to your ideal client, and present clear and concise call’s to action.