No matter how good your product is, if it looks bad online or in print then no one will be interested in it. So the first step for any brand is to capture attention. Professionally done images do just that. Professional product photography will build trust and convey a strong brand message to your audience. In fact, people will be able to process whether they like a brand’s image in less than one second.
As you can see, visual elements can make or break the sale of your products. Businesses who take the time to develop professional product photography will instantly be a step above any competitor who does not.
RGB Imaging focuses on capturing the essence of the product, and packaging details. Our product photography can used in any situation. Some common uses of our imagery are on websites, billboards, print materials, magazine ads and E-commerce stores such as Amazon, Home Depot Walmart and Lowes.
The convenience of ecommerce isn’t everything to every customer; being able to browse merchandise from the living room couch is just one part of what makes an internet storefront successful. To reach the 51% of people who do prefer buying online, you also need to give your audience clear, eye-catching photos of your products, or these visitors aren’t likely to have confidence in your offerings — confidence they can get by walking into a store and seeing the item in person.
But product photography isn’t as simple as pointing and shooting. Even the most basic products need the correct equipment, lighting, and space to produce beautiful images that sell shoppers right from the purchase page.
Most product photography is these days primarily for E-commerce. Images are typically taken on a white background under a high key lighting setup or in a softbox depending on the size and shape of the product.
By shooting your products on a solid color it also allows for easy clipping to be used in print marketing material in any form as well.
Another type of product photography is lifestyle product photography. This type of photography is used when the product needs to be shown in use to display its use or unique features. A common application that you see every day is products on Amazon.com. You will typically find 1-3 catalog or on white images, then a handful of other images showing the product in use to better understand the product.